NEW LOGOTYPE OF THE LLC «SECURITY SERVICE GROUP «STAF-ALLIANCE»

This May we celebrated 15^th anniversary of the security enterprise «STAF». The Registration Certificate of CJSC SA «STAF» signed by V. Putin was issued on May 20, 1993. 15 years is a quite fair age for an enterprise providing security services. Certificate No.2 was issued by the Main Administration of Interiors for Saint-Petersburg and the Leningrad Oblast and granting the right to private security activities on August 27, 2001 to M. Timofeyev, so we may be proud of having been among pioneers in organization of private security agencies in our home city.
During the past years, the company was developing and mustering strength; it accumulated the experience hardly to be overestimated. Presently we are ready to provide to our clients the complete range of services in the field, including analysis of security and business propositions, consulting on risk management issues and, exclusively, the Interregional Program «EMERGENCY ASSISTANCE».
Being a successor of corporate traditions of SA «STAF», the LLC «Security Service Group «STAF-ALLIANCE» is holding a strong position among the five biggest companies of the North-Western region providing comprehensive security services.
Because of a few objective reasons, the necessity arose to carry out rebranding and create an “umbrella brand”, as a response to the modern business logics and the demand of concretization of the holding structure. This reform must be realized to create an efficient security enterprise that shall be up to the state of the art, mobile and client-oriented.
We took the course towards identification of services of agencies – members of the LLC «Security Service Group «STAF-ALLIANCE». We wish to offer our services to a consumer under a modern strong single brand. When offered in such a format, they will be more clear to the customer and be in much more active demand. Our ultimate objective is to convert private security activities into the up-to-date effective business.
Like any strong business, we are trying to meet all contemporary requirements and take care not only of the quality of our services that is now, as it had been before, very high, but of the level of our corporate identity, because the brand shall be a component of the prestige and influence the perception of our potential clients.
Our new logotype is drawing attention to the motion concentrated in the visual and conceptual center – the bold slanting stroke of a wing directed upwards to the right is a sign asserting with confidence the company’s strong position of the leader and its dynamic growth trends.
The new brand gives impression of motion to the target, at the same time providing protection to clients and guaranteeing observance of legitimate rights and interests of partners. As to colors, we decided to abandon the former black-and-yellow composition we had adopted before. In the nature, these colors are warning against some threat. However, the time when the security business had to perform the function of threatening, is over now. The company shall come up to a new level of cooperation, our relations with foreign partners are developing. Our country stands on the threshold of joining the WTO, so we would like to represent the new, more humane concept of security in Russia. We are ready to show actually to our partners and clients that our company is an advanced, dynamically growing business.

All details concerning obtaining of the logotype in the vector format please contact our advertising and PR department.

+7 812 999 9915, 303 8287, e-mail tb@staf.ru